Useful information on how to learn more about the search engine Google

How people search on Google and why it is important to be at the top

 

In a research carried out by Enquiro with Eyetracking technology it was evaluated and verified the importance of the location of the site or page in both PPC and organic search results.

These studies, by analyzing the user’s eye movements during the Google search engine, have indicated that the increased activity lies in a triangle isituated in the search results page upper left.

In the image below, the most interesting area is indicated with a golden triangle.

ricerca importanza del posizionamento di un sito internet

 

The key placement on the Google engine, as determined by the analysis of user activity of the eye, is a triangle which extends from the top of the results up to the top of the first result and until the left part that is visible in the right screen without using the scroll bar. This area was seen by 100{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2} of users.

You can then easily understand how important it is for the visibility, having your own site ranked in the first search results.

The following table summarizes the visibility of a website refers to the placement in the Google search results page. The top 3 results are always seen by 100{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2} of users. It  is so obvious that being first on Google is fundamental to the visibility of your website and  to get more qualified users.

Rank – Position
Organic
PPC
N. 1
100{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2}
50{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2}
N. 2
100{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2}
40{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2}
N. 3
100{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2}
30{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2}
N. 4
85{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2}
20{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2}
N. 5
60{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2}
10{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2}
N. 6
50{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2}
10{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2}
N. 7
50{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2}
10{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2}
N. 8
30{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2}
10{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2}
N. 9
30{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2}
N. 10
20{3ea39482e6729b238ad1c218c08506fd2105db347fc00f9ca56b448921e346c2}

 

Legend
Organic: results from organic search, positioned sites based on criteria google.

PPC : results from Adwords pay per click campaign, the site is positioned at the highest cost value per click.

The visual search made by the user appears to be a form of exploration model F, in which the eye tends to travel vertically along the left side away of results that seek visual cues (words, brands, etc. related ) and then explore the right if something interferes attention.

Fonte: Enquiro, Oct. 2004; Enquiro and Did-it, March 1, 2005

 

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